This week's Greater Fort Wayne Business Weekly features an article on the November ratings for local TV stations. As you know, WPTA, er, Indiana's News Center did not fare so well. Not surprisingly, station management refused to talk to reporters about its performance.
Jerry Geisler, Granite Broadcasting vice president of Fort Wayne operations, and Chris Fedele, WPTA/WISE president and general manager, did not return calls seeking comment.
In a written statement, Geisler said he was happy with the new “Indiana’s NewsCenter” concept, which debuted Nov. 29. The new news set and new brand came near the end of the ratings period.
WPTA officials are hoping its new set and other new features like podcasts, will draw back viewers.
“We are looking for key signs, and we are pleased with the progress,” Geisler said in the statement. “We are not trying to hold onto outdated models of the past but embrace the transition into the future.”
Having produced some podcasts myself (see sidebar), I can assure Geisler that they aren't exactly in high demand around here...
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