Tuesday night WPTA debuted its new set [photos],
and result was an unmitigated disaster. It looked like amateur hour
over on Butler Road, and, frankly, it was painful to watch.
Make
a list of all the bad things you've seen on a newscast over the last
few years. Now imagine they all happened in the same newsroom on the
same night.
Everyone knows that the WPTA employees -- those
behind and in front of the cameras -- are competent professionals who
usually produce newscasts free of embarrassing mishaps. So I'm not
blaming them for what happened on Tuesday night. In fact, I felt sorry
for the on-air talent, who were clearly aware of how they were coming
off but could only sit (or stand) and smile.
It was no secret
inside the station that they weren't going to be ready by Tuesday
night, even after a Monday night's final rehearsal. The source who
provided me advance details of the new set told me as much.
"I
think they're rushing it on the air before they're ready. It's like
they've taken their time up to a certain point, and now they've decided
to get it on the air as soon as possible."
But why? Wasn't a
smooth transition to the new set and camera angles and standing
positions more important than trying to squeese in some buzz at the end
of November sweeps -- especially if there was such a big risk of the
station falling on its face?
After the community reaction to
last spring's merger, you'd think those managing the station would
realize that they weren't going to have a very forgiving audience for
the big debut. Yet they still didn't take the time to make sure
everything was right.
It doesn't help that WPTA's Jerry Giesler
thinks I'm out to get him and his station -- in fact, the last time he
was contacted by Fort Wayne Observed, he claimed I'd been "fairly
brutal" to the station and that he had "no reason to believe the
operation will get a fair hearing" from this blog.
But Giesler's confusing "fairly brutal" with "brutally fair." Though both can be painful, there is a difference.
And
I'm not out to get WPTA. In fact, I went out of my way to play down the
"we're not ready" angle in my report Monday, even though I had ample
information indicating that Tuesday night would be the disaster it
turned out to be.
The good news is that the employees will regroup and eventually get as comfortable with this set as they were with the old one.
But
even after all the glitches are fixed, the station will still have
trouble attracting viewers, unless Giesler and other leaders at the
station make a concerted effort to overhaul the news operation even
more than they altered the set.
If that ever does happen -- and I hope it does -- Giesler will have the support of his employees, according to my source.
"Everyone wants to make the product better."
Now that's something worth rushing.
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