Those of you in the televison business know that the November sweeps are right around the corner. Sweeps are periods used for measuring television audiences (based on Nielsen Ratings) and determining advertising rates. February, May, July, and November are all sweeps months, and this year's November sweeps are from Nov. 2 - 30.
The upcoming sweeps have plenty of drama built in. 21Alive had consistently finished at the top of the ratings, but in the two ratings periods since Granite Broadcasting bought NBC 33, News Channel 15 came out on top. Add in Granite's current financial woes, and you can bet there are plenty of people at WPTA who will be on pins and needles during the next few weeks.
Of course, the only people who really count when it comes to sweeps are those viewers that have been chosen by Nielsen (the company that tabulates the ratings) to keep a diary of what programs they watch.
But what if sweeps were confined to FWOb readers? (Clearly a much more intelligent and media-savvy group than the general populace...)
I've created a blog poll to answer that very question. (It's at the top of the sidebar.) Just select which news program you prefer, and when the results of the November sweeps are released, we'll compare them with the FWOb sweeps. (If you're reading this from 21Alive HQ or that of its partner in news, the Journal Gazette, rest assured that there's no way for anyone to trace your vote...)
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