Those of you in the televison business know that the November sweeps
are right around the corner. Sweeps are periods used for measuring
television audiences (based on Nielsen Ratings)
and determining advertising rates. February, May, July, and November
are all sweeps months, and this year's November sweeps are from Nov. 2
- 30.
The upcoming sweeps have plenty of drama built in. 21Alive
had consistently finished at the top of the ratings, but in the two
ratings periods since Granite Broadcasting bought NBC 33, News Channel
15 came out on top. Add in Granite's current financial woes, and you
can bet there are plenty of people at WPTA who will be on pins and
needles during the next few weeks.
Of course, the only people
who really count when it comes to sweeps are those viewers that have
been chosen by Nielsen (the company that tabulates the ratings) to keep
a diary of what programs they watch.
But what if sweeps were
confined to FWOb readers? (Clearly a much more intelligent and
media-savvy group than the general populace...)
I've created a
blog poll to answer that very question. (It's at the top of the
sidebar.) Just select which news program you prefer, and when the
results of the November sweeps are released, we'll compare them with
the FWOb sweeps. (If you're reading this from 21Alive HQ or that of its
partner in news, the Journal Gazette, rest assured that there's no way
for anyone to trace your vote...)
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