Graphic from the Carpe Diem weblog of Professor Mark Perry of the University of Michigan.
Mark Perry writes:
It took 50 years to go from
about $20 billion in annual newspaper print ad revenue in 1950 (adjusted for
inflation) to $63.5 billion in 2000, and then only 12 years to go from
$63.5 billion back to less than $20 billion in 2012.
Even when online advertising is added to the print ads (see red line in chart), the combined total spending for print and online advertising this year will still only be about $22.4 billion, less than the $22.47 billion spent on print advertising in 1953.