In 2005, Nathan Gotsch founded this weblog and wrote often of how the news media paradigm was rapidly shifting to digital, decentralized sources that would upend the traditional ways of news gathering.
The shift continues apace.
Today, Gannett announced a shift with this bland headline: "Indianapolis Star updates business model for the times".
It took 6 paragraphs of irrelavent blather about streetcars 110 years ago and the renaming of Indianapolis buildings before the piece got to the meat of the story.
The important part is that the Indy Star will soon be charging for access to its digital content, the subscription rates are increasing and, oh, yes, the demure announcement that the Star will be selling its building after 104 years on Pennsylvania Avenue.
The story noted that, although, many readers will still committed to the print edition, "It's easy, though, to see where consumers are headed."
Yes, FWOb supposes that it is easy for the Star to see in 2012 where 'consumers are headed." Not so easy for the Star to see that in 2005.