Stigma: Retail Promotion Still Using Terms Like "Insane" and "Crazy"

The National Alliance for the Mentally Ill has long campaigned against the use of words like 'crazy" and "insane" among retailers, theme parks, and electronic entertainment producers.

The use of such words perpetuates harmful stereotypes which unfairly stigmatize those who battle mental illness.  More importantly, perpetuating such stereotypes causes some from seeking medical assistance for mental illness.

So, it is with some surprise to see a major retailer during this Christmas shopping season still using this archaic and discredited word in a point-of-sale promotion. 

The photo illustrates just one example of signage using the word in the store.

There is one other odd word useage in the sign: it promotes 'corduroy' robes when most would use the term 'chenille'.