$487K in 3rd District Television Ads Bought by Democratic Congressional Campaign Committe

The national Democratic Congressional Campaign Committee has purchased a large bloc of advertising time in the South Bend and Fort Wayne television markets for the final three weeks leading to Election Day.

This purchase of television time in Indiana's Third Congressional District is separate from any expenditure to be made by the committee of Democratic congressional nominee Michael Montagano.  Mr. Montagano is challenging incumbent US Representive Mark Souder.

Sources tell FWOb that $487,000 has been committed to television advertising by the DCCC in the Third District.  That represents an approximately 1900 point buy which means even the most casual television viewer is likely to be exposed to the advertising numerous times.

The first ad is to begin running this morning. Advertising purchased by the congressional campaign committees tends to be more oriented to driving up the negatives of the incumbent than providing a positive message supporting the nominee.

The DCCC has posted many of the ads running in other congressional districts. You many view some of those ads here.