The Audit Bureau of Circulation has released its preliminary newspaper circulation figures for the nation. As expected, they aren't pretty, Editor & Publisher reported.
However, there was one bright spot. The Indianapolis Star is expected to actually show a circulation jump for the quarter. How did they do it?
Well, part of it was attributed to the Indianapolis Colts' run up to its Super Bowl victory. The other part was "by adding Thursday editions to Sunday-only subscriptions."
Sometime ago, Sunday-only JG subscribers had Saturday and Friday delivery added to what had been, traditionally understood, a truly Sunday-only subscription. The effect was to boost circulation figures without necessarily adding any new warm-blooded subscribers to the mix.
Surely, Sunday-only in Fort Wayne won't come to mean "everything but Monday, Tuesday and Wednesday."